SpongeBob SquarePants Dives into a New Category
Breaking into a cool new licensing category, SPONGEBOB SQUAREPANTS is available now in an Ice Cream Parlor line from Breyers. Now fans who dig SpongeBob can dig into a bowl of vanilla-flavored ice cream with a caramel swirl and chocolate cookie dough pieces shaped like SpongeBob and his friend Patrick. Joining SpongeBob SquarePants ice cream is the Ice Cream Parlor Creamsicle. Other new products coming out to feature the characters from the undersea town of Bikini Bottom include Bounty paper towels and napkins from Procter & Gamble, Trading cards and trading card collectible games from The Upper Deck Co., Steel Skin, Inc. Body jewelry, Baseball jerseys by Majestic Athletic, Ltd. and Utility pillows from Pillowtex Corp. SPONGEBOB will also be featured on lines of plush toys, keychains, novelty impulse products, figurines, magnets and drinkware from Applause; and Monogram International Bicycle plates, magnets, door plaques, key rings, notepads, mugs, pens; as well as baking utensils, candles, treat bags, lollipop bags, icing decorations from Wilton Industries, Inc.