Speed Racer toying around

Posted In | News Categories: Licensing | Geographic Region: All | Site Categories: Licensing
Speed Racer Enterprises, Inc., owners of the “Speed Racer” property, have signed a license agreement with toymaker Playing Mantis, to produce a line of action figures and vehicles based on the popular 1960s animated series. Playing Mantis, a Speed Racer licensee since 1993, has already produced a line of die-cast Speed Racer products. The company is one of 30 licensees that will be manufacturing and distributing Speed Racer products in 1999. “Playing Mantis is a progressive company that understands the current nostalgic market power, and creative drive of Speed Racer,” said Jim Rocknowski, executive vice president of Speed Racer Enterprises.


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http://www.awn.com/awnstore






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