Silver Lining Announces Licensing Initiatives For Olivia
Brand management and television production company Silver Lining Productions Ltd. has signed toy manufacturer Gund to create plush toys, outfits and soft accessories for their kids property OLIVIA, based on the book series by Ian Falconer. Other new licensees include The Alexander Doll Company, Inc. (Madame Alexander), which will be introducing a range of vinyl dolls, outfits and gift sets. Universe Publishing also joins the roster to create wall calendars based on the charismatic piglet. Silver Lining has formed a strategic partnership with FAO Schwarz and their new sister company Zany Brainy to create in store OLIVIA boutiques nationwide. As part of the arrangement, Silver Lining will oversee the development of additional custom OLIVIA products exclusive to FAO Schwarz and Zany Brainy to complement the range of licensed products available. In addition to building the international licensing and marketing strategy for the brand, Silver Lining is developing television for OLIVIA.