Nickelodeon Unveils BLE Highlights
Pre-school hit Bubble Guppies is swimming into 2014 with growing international ratings, having reached more than 16 million viewers in more than 10 countries in 2013. The show’s most popular characters, Molly, Gil and the adorable Bubble Puppy, are translating into popular products, including a range of toys from global master toy licensee Fisher Price, with plush in particular becoming the leading item in early toy sales. Additional lines and categories, spanning toys, video games, publishing, apparel, accessories and home, will roll out across the UK, France, Australia, Mexico and Brazil in Spring 2014.
As well as demonstrating on-going commitment to pre-schoolers, NVCP will continue to garner its cross-demo appeal in 2014 for tweens and young adults, with new content and property launches for the ever-popular evergreen SpongeBob SquarePants. For more than a decade, SpongeBob has consistently ranked amongst the top 10 programmes in every major television market and currently holds the number one spot in more than 170 countries with more than $12 billion in global consumer products sales to date.
In Summer 2014, SpongeBob, along with his fellow beloved Nickelodeon characters, will take part in the first ever Nickelodeon Slime Cup to encourage kids to be active through play. The campaign will include the biggest, noisiest, integrated activities from on-air to digital to events.
And in Spring 2015, SpongeBob will be returning to the big screen in his next theatrical release with Paramount Pictures, which will be supported across all of Nickelodeon’s lines of business.
But long before then, this year and next, older fans will also be inspired by a raft of new MTV Classic deals, paying tribute to 30 years of originality by inspiring pop culture among young generations. In partnership with Calypso – part of the Spanish watch company Festina Group – NVCP will launch the first ever MTV Classic watch line in autumn 2013. Complementing the brand’s long-standing appeal for mixing music, creativity, fashion and youth culture for over 30 years, the range of MTV branded watches marks the first collection of its kind, and will feature original and inspired designs that will be manufactured and distributed in 60 countries around the world, in Spain, and across Europe, CEE, Asia, the United Arab Emirates and Latin America.
MTV Classic and Yo! MTV Raps brands will also be featured in three new co-branded apparel deals with Starter Black Label, New Era Cap and Stussy.
A pan-European license agreement has been signed by UK manufacturer Drew Pearson with Starter Black Label¹s exclusive European licensee Refuel Brand Distribution, for a range of MTV Starter co-branded snapback baseball caps and accessories. Meanwhile, New Era Cap will launch a range of caps for Yo! MTV Raps in specialty retailers globally, including the US; and a separate co-branded deal with Stussy has been signed for all international markets outside the US for Yo! MTV Raps T-shirts. Both deals will launch in autumn 2013.
Separately a two year deal in Italy has launched with Mia Bag and Italian designer Monica Bianco, for a range of high-end bags entitled My Bag Vintage MTV Music Television.
NVCP’s adult business has also expanded with a range of new deals for the ever-popular South Park. Now in its 17th season, South Park is being reinvigorated for consumer products as the show continues to dominate in its sector – 230+ episodes, 120+ markets worldwide, 40+ language versions, 46 million fans on Facebook and three US Emmy Awards for Outstanding Animated Program.
Deals span stationary, accessories and consumer electronics and includes a mass market deal with E3! Style for a range of South Park speakers moulded to the shape of the characters, mobile phone/iPod/iPad cases, computing accessories, iPod/iPhone cases and speaker docks.
So as NVCP prepares to fire on all cylinders in 2014, with a slate of new content and brand new categories and lines across all core properties, the future is most certainly a brighter shade of orange!
Source: Nickelodeon & Viacom Consumer Products