IN SEARCH OF THE MIGHTY REPTAR, an audio adventure based on THE RUGRATS,
the Nickelodeon TV series, will be released by Nickelodeon and Kid Rhino on
July 20th. The release contains two separate stories, "Reptar On Ice" and
"Journey To The Center Of The Basement." "Reptar On Ice" takes the Rugrats
on a quest to meet Reptar, the giant lizard beloved by Tommy Pickles and
his pals, at the Reptar on Ice Show. "Journey To The Center Of The
Basement" tells how the Rugrats summon up their courage to rescue baby
Reptar, who is accidentally brought down into the dark and scary basement.
IN SEARCH OF THE MIGHTY REPTAR will debut in the US on July 20th at stores
for $13.98 on CD and $9.98 on cassette.


The release will launch as part of Nickelodeon's Rugrats Go Reptar! event,
anchored by a direct-to-video release of RUNAWAY REPTAR from Paramount Home
Video and a broad consumer products campaign across all categories. The
initiative will be supported through a Reptar-themed week-long programming
event, as well as through a major promotion via nick.com and Nickelodeon
Magazine. Promotional partners supporting the release of the home video are
Lincoln Mercury, Motts, Campbells, Broderbund, and Oral B. Reptar theming
will be incorporated across all merchandise categories and there will be a
dedicated one-week Reptar-themed on-air promotion in August 1999, which
will be followed up by a Burger King promotion. IN SEARCH OF THE MIGHTY
REPTAR will be supported by cross promotions with Mattel, THQ, Simon &
Schuster, and University Games/Colorforms.


Rugrats, Nickelodeon's animated series about life from a baby's point of
view, is the highest rated kids TV program in the U.S., attracting 23
million viewers each week. Whenever adults are around, the Rugrats act like
real babies, but when they're alone, they talk to each other with the
vocabulary of five-year-olds. The Rugrats are Tommy Pickles, the
one-year-old hero; his best friend Chuckie; the twins from next door, Phil
and Lil; and Tommy's bratty cousin Angelica.