Nick & Viacom Role Out Licensing Plans
Internationally, Nickelodeon & Viacom Consumer Products has grown DORA THE EXPLORER and SPONGEBOB SQUAREPANTS from U.S. hit franchises to multi-billion dollar global phenomenon. SPONGEBOB SQUAREPANTS consumer products are now available in 50 markets, with seven new markets launching in 2007. In France, DORA THE EXPLORER has been the #1 licensed property for 19 consecutive months and the most successful property in Fisher Price history. In the U.K., DORA is the #1 girl's pre-school license and #4 overall.
New international property launches include GO, DIEGO, GO!, which will launch in the U.K. this fall across toys, home entertainment, interactive and publishing. NEOPETS' first major international retail promotion will take place in Benelux this summer with partner Kruidvat. THE BACKYARDIGANS, AVATAR and GO, DIEGO, GO! will start to roll out to retailers in Latin America for the first time beginning in fall 2007. THE WONDER PETS! will also be represented with consumer products in Canada in 2008.
NVCP will continue to build on the tremendous global success of DORA THE EXPLORER and SPONGEBOB SQUAREPANTS by increasing presence in existing markets and expanding into additional regions. In Europe, for the first time, Lego will launch a SPONGEBOB SQUAREPANTS line in France, Holland and the U.K. An exclusive eyewear line from Opal in July 2007 will debut a new category for DORA THE EXPLORER in France. DORA licensed product will launch in Israel for the first time with a toy line from Fisher Price customized entirely in Hebrew. NVCP will also launch complementary lines from Nickelodeon's hit portfolio including AVATAR, GO, DIEGO, GO!, THE BACKYARDIGANS and BLUE'S CLUES.
NVCP's limited edition HELLO KITTY and BLUE'S CLUES line from Sanrio will debut in September 2007 in Japan. This exclusive line brings together Nickelodeon's beloved puppy Blue from the hit pre-school series BLUE'S CLUES and global superstar HELLO KITTY across multiple categories including apparel, toys, stationary, gifts and accessories.
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SPONGEBOB SQUAREPANTS and DORA THE EXPLORER, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.