Nickelodeon has signed a new SPONGEBOB SQUAREPANTS licensing deal with the fast food chain Burger King, launching on June 11. Big Kids Meal and Kids Meal customers will be able to collect seven SpongeBob toys designed to be used both on land and in the water. The four-week SPONGEBOB SQUAREPANTS promotion will be supported with in-restaurant merchandising, the first kids merchandising created by Draft Worldwide Chicago, as well as Web-based marketing and national kid-directed television advertising. "SPONGEBOB SQUAREPANTS is one of the funniest, most irreverent shows on television today," said Richard Taylor, vice president of USA marketing for Burger King Corporation. "This show has a broad viewing audience from kids to teens to college kids, all of whom enjoy the Burger King experience. For all these reasons, it's a perfect fit with our brand."