Press Release from Nickelodeon Consumer Products

NEW YORK, Feb. 15, 2011 – Nickelodeon Consumer Products will unveil a broad new lineup of SpongeBob SquarePants toys for fans of all ages from The LEGO Group, Hasbro, THQ, and Cardinal at Toy Fair 2011.  The new products include SpongeBob-themed building sets, games, videogames and more.

In addition, Nickelodeon has announced a multiyear renewal with The LEGO Group as a global licensee for SpongeBob SquarePants construction toys.  The LEGO Group will unveil two new building sets at Toy Fair, allowing kids to build and play in SpongeBob’s world.

“SpongeBob SquarePants has entertained kids of all ages for more than 10 years,” said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products.  “The LEGO Group, Hasbro, THQ, and Cardinal have once again created incredibly fun toys and games that seamlessly bring SpongeBob and his friends to life off-screen and give fans new ways to experience the world of Bikini Bottom.”

“Combining the open-ended creativity of the LEGO brand with the characters and wacky adventures of SpongeBob has proven to be incredibly popular with children of all ages around the world,” said Jill Wilfert, vice president licensing and entertainment for LEGO Group. “We look forward to exploring the ways in which to continue to bring Bikini Bottom to life through LEGO building fun.”

SpongeBob SquarePants products at Toy Fair 2011 will include:

LEGO Building Sets
Heroic Heroes of the Deep
Builders assemble the boatmobile to help heroes Man Sponge (SpongeBob) and Boy Patrick chase evil Plankton after he steals the secret Krabby Patty recipe!  Includes 3 minifigures and 95 pieces.

(Approximate Retail Price: $14.99; Recommended Age: 5 & up; Available: August 2011)

Glove World
Build a “working” ride and interactive ice cream stand in Glove World.  Includes SpongeBob, Sandy, Patrick and Ice Cream Vendor minifigures!. 169 pieces.
(Approximate Retail Price: $19.99; Recommended Age: 5 & up; Available: August 2011)

HASBRO
GUESS WHO?: SpongeBob SquarePants Edition
Am I yellow? Am I shaped like a Star?  Swell questions like these will be asked by young players when playing GUESS WHO?: SpongeBob SquarePants Edition this year.  Bikini Bottom’s favorite characters are in play with this SpongeBob SquarePants take on the classic GUESS WHO? game.  Players must ask “yes” or “no” questions to figure out who is who.  The first player to correctly guess their opponent’s mystery SpongeBob SquarePants character wins!  With all the friendly faces contained in this easy to set up and pack up grid, players will be diving in at Family Game Night or anytime.

(Approximate Retail Price: $18.99; Recommended Age: 6 & up; Available: Spring 2011; Players: 2)

YAHTZEE JR.: SpongeBob SquarePants Edition
Get ready to roll the dice with favorite SpongeBob SquarePants friends!  The YAHTZEE JR. game takes you into the underwater world, featuring images of the Bikini Bottom buds.  Roll the dice and try to match as many faces as possible, but watch out for Plankton before he drowns your hopes of winning!  Keep track on the scoreboard and get the most points to win!

(Approximate Retail Price: $7.99; Recommended Age: 4 & up; Available: Spring 2011; Players: 2 to 4)

ANTS IN THE SQUAREPANTS: SpongeBob SquarePants Edition
Guess who’s itching from ants in their pants?  SpongeBob SquarePants!  A mass of bugs has found its way into SpongeBob’s britches, and there is plenty of room for more.  Flip and bounce the ants into his pants as quickly as you can.  Be the first buccaneer to land all of the ants to win!

(Approximate Retail Price: $9.99; Recommended Age: 3 & up; Available: Spring 2011; Players: 2 or more)

SpudBob SquarePants