Corus
Entertainment's Nelvana has signed up new licensees for some of its
key kids' properties. Saban Consumer Products Europe, the consumer
products division of Fox Kids Europe, has signed a pan-European
licensing agreement for the animated series BRACEFACE. The three-year
agreement covers 16 European territories and 21 categories including
apparel, cosmetics, toys, stationery, music and multimedia. The
agreement expands the existing relationship between the two companies
involving several major Nelvana brands such as FRANKLIN THE TURTLE,
MEDABOTS and MAURICE SENDAK'S LITTLE BEAR. Irwin Toy Ltd. has been
awarded the master toy license for MAGGIE & THE FEROCIOUS BEAST, the
Nick Jr. series that follows the adventures of Maggie, a young girl
who creates a world of fantasy and adventure called Nowhere Land.
Irwin Toy plans a 2003 retail roll-out of its MAGGIE & THE FEROCIOUS
BEAST toy lines, which will encompass figures and dolls, accessories,
plush, role play interactive devices, discover and explore playsets
and activity kits.