Mattel Snatches Global Toy Licensee for Speed Racer & The Dark Knight
For their film-inspired product lines, Mattel will utilize the multiple elements introduced in THE DARK KNIGHT. A new Batsuit, a new vehicle in the form of the Batpod and multiple key action scenes that set the stage for inspired play. Mattel's action figure line will feature Batman and the new Batsuit. Tyco R/C vehicles bring to life the Batmobile and the new Batpod. An entire line of action play items will allow boys to role-play being The Dark Knight. Additionally, Mattel will release a line of games and puzzles that will capture the film action through board games, puzzles and a special-edition UNO card game.
Products based on The Dark Knight are expected to begin arriving at retailers around the world beginning in early June 2008.
Warner Bros. Consumer Products will preview projects from both franchise at Licensing Show 2007 at the Jacob Javits Convention Center in booths 3019 and 3219.