Mainframe Hopes Licensees Feast On Feasters
At the 2002 Licensing Show held June 11-13, 2002 in New York City, Mainframe Entertainment Inc. will present licensing opportunities for their new CG animated series, Tony Hawk's FEASTERS. Mainframe and skateboarding sensation Hawk are developing the series, which targets boys aged 11 to 14. "Skateboarding is the hottest draw for that underserved young adult male consumer and this licensing and merchandising program will look to feature a wide range of products tailored to this specific group," said Joy Tashjian, president of Joy Tashjian Marketing Group, the licensing agency representing Mainframe. In FEASTERS, Hawk has retired and opened a skatepark called Oasis, where he acts as mentor to the "Feasters," a pack of local skaters who hang out at the skatepark. Hawk will serve as executive producer for the series.