Jurassic Park III Offers Survival Cell Phone
In an interesting promotional partnership, Universal Studios Home Video (USHV) and Hop-On have partnered to launch the first-of-its-kind, disposable cell phone in connection with the DVD/home video release of JURASSIC PARK III on December 11, 2001. The "Jurassic Park Survival Cell Phones" will offer 60 minutes of prepaid calling time without the requirement of a cellular service contract or monthly fee and will be available only via inserts in thousands of JURASSIC PARK III DVDs and videocassettes. Compact and fully recyclable, the cell phones require only two buttons: CALL and END. The cell phones use automated voice-recognition dialing and once they are activated, the phones are supported by 24-hour operator assistance and last up to six months. The phones will also feature a branded JURASSIC PARK faceplate. Hop-On plans to release a regular disposable cell phone in national retail outlets for $30 after the introductory promotion with JURASSIC PARK III.