Nickelodeon has extended its licensing agreement with Centrum Kids to launch a line of Centrum Kids Jimmy Neutron multivitamins. Centrum originally partnered with Nickelodeon to offer RUGRATS chewable multivitamins for kids, and will now present a new line featuring the characters Jimmy, Carl, Cindy and Goddard from the Oscar-nominated film JIMMY NEUTRON: BOY GENIUS and the Nickelodeon series THE ADVENTURES OF JIMMY NEUTRON, BOY GENIUS. Animated characters have always featured prominently in the kids vitamin arena. In addition to RUGRATS and JIMMY NEUTRON, kids can get their daily dose of vitamins and minerals from the characters of THE FLINTSTONES, SCOOBY-DOO and BUGS BUNNY.