Jim Henson’s HIP Secures Rights To Norway’s Elias
Elias first came to life in 1999 in the form of a children’s picture book created by Alf Knutsen and Sigurd Slåttebrekk entitled Elias The Little Rescue Boat. The book targeted young children with the story of a heroic little rescue boat dedicated to making the world a safe and happy place. In 2005, Elias was transformed into a national television series supported by Norway’s largest commercial broadcaster TV2 Norway. The 39 episode series earned widespread recognition including an International Emmy nomination in 2006. This opened the door to big screen productions -- Elias and the Royal Yacht (2007) and Elias and the Treasure of the Sea (2010), which received the Amanda Award in 2011 from the Norwegian International Film Festival as the best children’s feature film.
Norwegian Broadcasting (NRK) has already committed to airing the 52 new episodes of Elias: Rescure Team Adventures beginning in spring 2014. Already one of Norway’s biggest TV exports, Elias has also spawned an impressive consumer products campaign in Norway, which resulted in retail sales of more than $55M euro. The licensing program offered a wide range of licensed merchandise and products, including toys, book publishing, mobile apps, music, games, water safety products, fishing gear, clothing, food products and more.
Source: Henson Independent Properties