Aardman Animations has signed a deal with department store group Harvey Nichols for its characters WALLACE & GROMIT to spearhead a print advertising campaign for the opening of its new store in Bristol.

They've traveled to the moon, foiled a dastardly penguin in a diamond heist, solved a sheep rustling caper, relieved an English village from a plague of rabbits and attended the Oscars four times. But up until now, they had never shopped at Harvey Nichols. All is about to change for our much loved heroes. In a series of ads shot by Giles Revell for creative agency DDB London, Wallace, Gromit and Lady Tottington will have a makeover by one of Britain's most prestigious shops.

Harvey Nichols has revamped the wardrobe of Britain's favorite inventor and sidekick, Wallace has forgone his beloved green tank top for a Dolce & Gabbana fitted shirt and an Alexander McQueen cashmere jacket, the transformation is spectacular, so much so that Harvey Nichols will adopt Wallace, Gromit and Lady Tottington to spearhead their prestigious campaign for the opening of the new Bristol store. Gromit certainly needs those Ray-Bans.

Sean Clarke, Head of Marketing and Licensing at Aardman, said, "I've never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that W&G a great British institution celebrate another institution in retailing Harvey Nichols coming to Bristol."

Julia Bowe, Marketing Director, Harvey Nichols, added, "We were delighted that these two characters so close to the heart of Bristol agreed to appear in our ad campaign for the launch of our sixth store in the U.K., and our flagship store in the South West. I hope that now they have started they will continue to shop with us."