Evolution Expands Exec Licensing Team
The Company’s vast suite of services include strategic planning and market analysis; consumer insights and brand research; licensee identification, qualification and negotiations; product design, sourcing and logistics, creative and product development approvals; retail development; direct response programs; and brand management compliance.
Located in Los Angeles CA, Evolution will continue to handle the following:
Summertime Entertainment’s new 3D animated CGI feature film, Dorothy of Oz, based on the book series written by Roger Stanton Baum, and scheduled for theatrical release in 2013. There are 33 licensees on board, covering all classifications of children’s licensed product, including: toys (Bandai America Inc.), role play (Just Play), costumes (Rubies), collectible dolls (Madame Alexander) apparel (Jem Sportswear), footwear and sleepwear (SG Apparel, SG Footwear), accessories (Loungefly, A.D Sutton, Hypnotic), cosmetics and bath (Added Extras), jewelry (Netovative), hair accessories (HER Accessories), back to school stationery (Innovative Designs), and party goods and greetings cards (American Greetings). Dorothy of Oz stars Lea Michele (Dorothy), Martin Short (Jester), Jim Belushi (Lion), Dan Aykroyd (Scarecrow), Kelsey Grammer (Tin Man), Megan Hilty (China Princess), Hugh Dancy (Marshal Mallow), Oliver Platt (Wiser), Bernadette Peters (Glinda) and Patrick Stewart (Tugg), with music by Bryan Adams.
Zinkia Entertainment’s animated preschool property, Pocoyo, for which Evolution was appointed as the Company’s licensing, retail development and brand management agent for the United States in December 2011. Most recently, an agreement has been signed with Bentex Group Inc. for an apparel line for boys and girls to include t-shirts, sportswear, sleepwear, swimwear and outerwear. The Pocoyo apparel line is anticipated to debut at retail in spring 2013. Pocoyo airs in over 150 markets around the world, and in the U.S., airs on Nick Jr., Univision’s Planeta U and select PBS Kids stations. Consumer products licensing partners include Bandai America Incorporated (toys), Random House Children’s Books (books), NCircle Entertainment (DVD), and TCG (formerly The Canadian Group for puzzles and games).
For Zydeco Studios children’s novelty brand, Floppets, Evolution has been appointed to extend the sales and distribution of Floppets into a multitude of retail channels and categories, including toys, footwear, gift, amusement/theme parks and vending machine capsules. Floppets is a gender-neutral brand with a target audience of Kids 4 – 12 years old.
The company also continues to represent the new business development function for Creata; and is in final negotiations with several new clients, to be announced shortly.