Under a new agreement, IMG will partner with EA Sports to license and market its brand in a variety of new product categories, which could include sports camps, gaming lounges, publishing products, performance apparel.

The companies announced the news today, meaning EA's lineup of games, including the MADDEN NFL franchise will have products tied to it in the near future.

EA Sports is the world's leading sports software brand, and IMG and its global network license and market in the world of sports and entertainment.