Disney Unveils Cutting Edge TRON-Inspired Toys and Electronics Line
Press Release from Disney Consumer Products (DCP)
NEW YORK – June 22, 2010 – Disney Consumer Products (DCP) today unveiled a first look at its unprecedented fall line-up of /TRON: Legacy/ inspired electronics and toys (#TronMerch), including the first-ever action figures to feature impulse light projection technology. Also unveiled were high-end lifestyle headphones and advanced computer peripherals for gaming enthusiasts, illuminated iPod docks, high-quality ear buds and iPhone cases; and break-through zero-gravity vehicles that travel up and down walls. Walt Disney Picture's /TRON: Legacy/, starring Academy Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D and IMAX 3D.
Featuring dark finishes, neon lighting and a cyber aesthetic, DCP's new /TRON: Legacy/ line will immerse kids and adults alike into the amazing, illuminated cyber world of TRON. Developed in collaboration with leading industry innovators including Spinmaster, Monster, Performance Designed Products (PDP) and Razer, TRON products will be available at retail beginning this October and will be showcased at the San Diego Comic Con International Convention next month giving fans an exclusive first look.
"/TRON: Legacy/ is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen," said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. "This is not a typical movie line. We're working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products."
*TRON: Legacy Toy Line*
Every product in Disney's /TRON: Legacy/ toy line lights up and is designed to bring the film's characters and themes to life by boasting sleek design, eye-popping technology and endless opportunities for active play.
/*TRON Action Figures: */The new /TRON: Legacy/ action figures are the first to feature impulse projection technology, which brings the characters to life by projecting digitized, illuminated and moving faces onto the helmet just as in the film. The line features 7.5" figures and a special 12" Ultimate Sam Flynn figure. The characters also speak phrases from the /TRON: Legacy/ film. With prices ranging from $15 to $40, TRON Action Figures are expected to immediately attract avid collectors and to shake up the toy aisle this holiday season. (Ages 4 & up).
/*TRON Core and Deluxe Vehicles:*/ TRON Core and Deluxe vehicles are
detailed replicas from TRON: Legacy that come to life when a character is inserted and they both light up. The Deluxe model features launching projectiles, tri-color light changes, pop-up air brakes (pop-up blasters on the Light Runner) and gravity tilt sounds, just like in the movie ($14.99 and $19.99, ages 4 & up).
/*TRON Zero Gravity Light Cycle:*/ The TRON Zero Gravity Light Cycle features six-foot light-emitting trails and legendary Air Hogs technology allowing the vehicle to be driven on a wall or even upside down. Includes controller (SRP $34.99, ages 8 & up).
*TRON: Legacy Electronics*
Disney's /TRON: Legacy/ electronics line is designed to appeal to discerning gamers and audiophiles who seek out products that offer high quality and innovative design. Key licensees include Monster, PDP and Razer.
/*TRON Headphones, iPod Dock from Monster:*/ DCP and Monster, a leading manufacturer of high-performance headphones and A/V accessories, have collaborated to bring the ultimate set of headphones designed for the TRON fan, music enthusiasts and serious gamers. The new TRON Headphones capture the design aesthetic of the world of TRON. The Monster Tron T1 over-ear headphones feature Advanced Noise Suppression Technology and ControlTalk, which enables easy and clear hands-free calling (SRP $349.99). The Monster/Disney Tron line will also feature an iPod dock inspired by the iconic data disk from TRON: Legacy ($249.99) and high quality in-ear headphones that will feature ControlTalk™ Universal and crystal-clear Monster Headphone signature sound technology ($99.99).