Disney Franchises Add to Content, Product Lines
-- For young adults, DCP will focus on fashion. Mickey was first depicted as a fashion icon in 2003 with the launch of the Mickey vintage t-shirt line that went on to grace the pages of global fashion magazines influencing taste makers and celebrities alike. A merchandise line quickly evolved across product categories and retail tiers. Similarly in 2010, DCP will launch "Mickey By," a program centering on possibly the most recognized Mickey image - an iconic pose taken from one of the original character model sheets. DCP is commissioning well-known artists to interpret the pose for art that will serve as the foundation for fashionable applications across many product categories. "Mickey By" will be global in scope and ambition, but with locally relevant execution. Consumers will also have a chance to personalize product using "Mickey By" images through our on-line shopping portal, DisneyStore.com.
Disney Princess Adds Princess Tiana & Rapunzel to Royal Court
A perennial favorite for girls ages 2-6, the Disney Princess franchise remains the top girls brand worldwide. Coming up Disney's royal court prepares for incremental growth as it celebrates the homecoming of two new characters and the release of two classics from its vault: beginning this holiday with its newest princess in more than 10 years, Princess Tiana from Walt Disney Animation Studios THE PRINCESS AND THE FROG releasing this November with an incredible assortment of merchandise. Also this fall, families will fall in love all over again with "the one that started it all," SNOW WHITE AND THE SEVEN DWARFS as the film is released from the Disney Vault in high-definition Blu-ray for the first time ever.
Then in 2010, the fairytale continues as Disney releases RAPUNZEL theatrically adding its second new Princess character to the Disney Princess franchise and complementing this new Princess story with a classic one as BEAUTY AND THE BEAST is planned for re-release from the Disney Vault.
This bookend strategy to introduce new Disney Princess fairytales in conjunction with re-releasing classic ones for a new generation is expected to enable licensees and retailers alike to grow their Disney Princess programs globally.
Disney Fairies Expands with 5th Film Title
The Disney Fairies franchise continues to reach new heights- among key milestones are: TINKER BELL, the first installment in the Disney Video Premiere series, sold millions of copies leading it to become the #1 Direct-To-DVD release of 2008; millions of Disney Fairies products are now sold across the globe at major retailers; DisneyFairies.com is now available in 20 countries boasting the creation of more than 16 million unique fairy avatars; Disney Fairies magazines are now available in 28 countries and 18 million books have sold globally; and the interactive meet and greet attractions at Walt Disney World Resort and Disneyland Resort featuring walk-around characters of Tinker Bell, Fawn, Iridessa, Rosetta, and Silvermist, have become popular destinations for park visitors to meet their favorite fairies.
Backed by this renowned success and reinforcing the expected growth surrounding the Disney Fairies franchise, Walt Disney Studios Home Entertainment recently announced it will continue the wondrous adventures in a fifth installment beyond the previously announced four films, with TINKER BELL: RACE THROUGH THE SEASONS (working title), which is currently in development.