Disney Franchises Add to Content, Product Lines
"The TOY STORY films and characters will always hold a very special place in our hearts. We're excited to bring the first two films back for audiences to enjoy in a whole new way with the latest Disney Digital 3D technology," said John Lasseter, Chief Creative Officer, Walt Disney and Pixar Animation Studios, Academy Award-winning filmmaker and director of TOY STORY and TOY STORY 2. "As new technologies present great new possibilities in the art of animation, they also create opportunities for true innovation in product development making it possible to create very cool merchandise that stays true to the characters and brings them to life right in the homes of families and playgrounds all over. I'm obviously a huge fan of toys and the new TOY STORY toy line will push imagination boundaries -- it's truly fascinating to see characters you created come to life that way."
To showcase the excitement "building" around the TOY STORY franchise and the enthusiasm around LEGO's first ever TOY STORY line releasing next spring, a 5-foot tall LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by LEGO and DCP at the Licensing International Expo.
New Mickey Mouse and Winnie the Pooh Initiatives
Mickey Mouse and Winnie the Pooh remain among the company's key character franchises; for a broad cross-section of consumers, these two classic characters boast a deep emotional connection and an unrivaled affinity like no other. In support of this, DCP has developed comprehensive plans to propel the growth of these classic character properties and keep them "top of mind" across demographics.
Beginning with Winnie the Pooh, DCP and Walt Disney Animation Studios today announced a new theatrical film planned for spring 2011, making it Pooh's first theatrical release in six years since POOH'S HEFFALUMP MOVIE in 2005. DCP will focus merchandise strategy on moms of infants and toddlers, with a secondary focus on women. Other Disney businesses, including Disney Publishing, are developing Pooh content for a new generation of consumers that will further drive the growth potential of this classic character.
No other character -- classic or contemporary -- occupies a similar space in the hearts and minds of people from around the world as does Mickey Mouse. Mickey remains a global icon and the company's top character franchise. To that end, DCP has developed a comprehensive global brand plan for Mickey and his friends Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto to connect them to consumers in every age segment, from infants and preschoolers to older kids and fashion-conscious young adults.
DCP's plan will address each consumer target in a specific manner:
-- For preschoolers, Disney Channel's top-rated MICKEY MOUSE CLUBHOUSE series has contributed to a 60% increase in Mickey and friends merchandise sales at key retail accounts. As Disney Channel plans new episodes and prime-time specials coupled with new title releases on Disney DVD, the core of Mickey's preschool business should continue to grow.
-- For kids and adults, DISNEY HAVE-A-LAUGH is a new companywide initiative that will showcase the rich library of original Mickey cartoon shorts across a variety of formats and platforms, including television, online and DVD starting this fall. The Mickey of "Have a Laugh" is young, funny, a bit mischievous, and contemporary. DCP will reflect the humor and fun from these Mickey moments into products for kids that will incorporate editorial, fun designs and fresh images.