Disney Franchises Add to Content, Product Lines
Press Release from Disney Consumer Products
LAS VEGAS -- Disney Consumer Products (DCP) today announced new content and product line extensions behind its renowned portfolio of character franchises starting with the return of the classic TOY STORY franchise, the addition of two Disney Princess characters, new Mickey Mouse initiatives, a new Winnie the Pooh theatrical movie and the expansion of the Disney Fairies film series.
Disney Channel also announced major milestones for the global sensational hit HANNAH MONTANA as the series is renewed for a fourth season and the award-winning HANDY MANNY preschool series adds two primetime specials and a new 20 episode short-form series.
"Everything we do is inspired by the magic and creativity that only Disney can deliver," said Andy Mooney, chairman of Disney Consumer Products. "Each product tells a story and this year sets off an unprecedented slate of entertainment offering many storylines that will translate into global merchandise programs uniquely positioning DCP for breakout growth."
HANDY MANNY adds Short-form Series, Two Primetime Specials
Disney Channel's hit multicultural animated preschool series HANDY MANNY has quickly become a breakout Disney character franchise. A Top 10 player among series geared towards kids age 2-5, HANDY MANNY will add two primetime specials to debut in 2009 and 2010 and an all-new 20 episode short form series, "Handy Manny's School for Tools," scheduled for a 2010 premiere. DCP opened Licensing Expo with an appearance by Wilmer Valderrama, star of HANDY MANNY, along with the Handy Manny character and Rich Ross, president, Disney Channel Worldwide, who joined Andy Mooney as they announced the expansion of the Handy Manny franchise.
"Handy Manny is a strong, compassionate and distinctive character that preschoolers love and identify with, and while we're most proud that each episode helps kids learn how to get along with others, we're thrilled that HANDY MANNY consistently delivers top ratings and has made its mark at retail," said Rich Ross.
Mooney added, "Based on the retail success of the first HANDY MANNY product line, released last fall with an award-winning toy assortment, DCP is also expanding the line beyond toys into apparel and accessories, books, a magazine, home furnishings, stationery and food products."
HANNAH MONTANA Renewed for 4th Season
The tween business segment remains a focal point for DCP as Disney Channel continues to deliver captivating content for a new generation of tweens and inspired product lines evolve with new trends. Gary Marsh, president, entertainment, Disney Channel Worldwide, announced today that the HANNAH MONTANA series has been renewed for a fourth season with a storyline twist in the works.
"Kids and tweens around the world have responded to HANNAH MONTANA, its relatable characters, music and consumer products. We're thrilled to announce we will be moving forward with a fourth season of the series that catapulted Miley Cyrus to superstardom, and will resume production early next year in Hollywood -- but with a brand new twist as the Stewarts grapple with moving out of their Malibu beach house."
TOY STORY Back With Three Theatrical Releases & All New Product Lines
Backed by new content and companywide initiatives, TOY STORY is primed for long-term growth opportunities setting the perfect stage for optimal merchandising and retail programs worldwide. The classic film franchise returns with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie next summer and a spectacular array of new merchandise releasing this fall -- from light up apparel and home decor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot which responds to 25 voice commands as well as an assortment of collectible figures and food, personal care, stationery and party items.
LAS VEGAS -- Disney Consumer Products (DCP) today announced new content and product line extensions behind its renowned portfolio of character franchises starting with the return of the classic TOY STORY franchise, the addition of two Disney Princess characters, new Mickey Mouse initiatives, a new Winnie the Pooh theatrical movie and the expansion of the Disney Fairies film series.
Disney Channel also announced major milestones for the global sensational hit HANNAH MONTANA as the series is renewed for a fourth season and the award-winning HANDY MANNY preschool series adds two primetime specials and a new 20 episode short-form series.
"Everything we do is inspired by the magic and creativity that only Disney can deliver," said Andy Mooney, chairman of Disney Consumer Products. "Each product tells a story and this year sets off an unprecedented slate of entertainment offering many storylines that will translate into global merchandise programs uniquely positioning DCP for breakout growth."
HANDY MANNY adds Short-form Series, Two Primetime Specials
Disney Channel's hit multicultural animated preschool series HANDY MANNY has quickly become a breakout Disney character franchise. A Top 10 player among series geared towards kids age 2-5, HANDY MANNY will add two primetime specials to debut in 2009 and 2010 and an all-new 20 episode short form series, "Handy Manny's School for Tools," scheduled for a 2010 premiere. DCP opened Licensing Expo with an appearance by Wilmer Valderrama, star of HANDY MANNY, along with the Handy Manny character and Rich Ross, president, Disney Channel Worldwide, who joined Andy Mooney as they announced the expansion of the Handy Manny franchise.
"Handy Manny is a strong, compassionate and distinctive character that preschoolers love and identify with, and while we're most proud that each episode helps kids learn how to get along with others, we're thrilled that HANDY MANNY consistently delivers top ratings and has made its mark at retail," said Rich Ross.
Mooney added, "Based on the retail success of the first HANDY MANNY product line, released last fall with an award-winning toy assortment, DCP is also expanding the line beyond toys into apparel and accessories, books, a magazine, home furnishings, stationery and food products."
HANNAH MONTANA Renewed for 4th Season
The tween business segment remains a focal point for DCP as Disney Channel continues to deliver captivating content for a new generation of tweens and inspired product lines evolve with new trends. Gary Marsh, president, entertainment, Disney Channel Worldwide, announced today that the HANNAH MONTANA series has been renewed for a fourth season with a storyline twist in the works.
"Kids and tweens around the world have responded to HANNAH MONTANA, its relatable characters, music and consumer products. We're thrilled to announce we will be moving forward with a fourth season of the series that catapulted Miley Cyrus to superstardom, and will resume production early next year in Hollywood -- but with a brand new twist as the Stewarts grapple with moving out of their Malibu beach house."
TOY STORY Back With Three Theatrical Releases & All New Product Lines
Backed by new content and companywide initiatives, TOY STORY is primed for long-term growth opportunities setting the perfect stage for optimal merchandising and retail programs worldwide. The classic film franchise returns with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie next summer and a spectacular array of new merchandise releasing this fall -- from light up apparel and home decor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot which responds to 25 voice commands as well as an assortment of collectible figures and food, personal care, stationery and party items.
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