Disney Fall Toy Line Features Cutting-Edge Toys

Posted In | News Categories: Anime, Licensing | Geographic Region: All | Site Categories: Anime, Licensing
This holiday, Disney Consumer Products will present a lineup of cutting-edge electronics and imaginative toys inspired by Disney’s latest hits as well as classics.

"For kids, it is about embracing the Disney lifestyle. They want to immerse themselves into these stories and characters long after they leave the movie theatre or finish reading the books," said Andy Mooney, chairman, Disney Consumer Products. "Between CARS and PIRATES OF THE CARIBBEAN for boys, LITTLE MERMAID and DISNEY FAIRIES for girls and MICKEY MOUSE CLUBHOUSE for pre-schoolers, we know our content is strong, and this combined with innovative product will create must-have gifts this holiday season."

The Disney Mix Line of portable entertainment is for kids six and older and includes:

* Disney Mix Max: A portable, personal entertainment system to play music, movies, TV shows, music videos and digital photos on-the-go. Features a 2.2-inch color LCD display and 512 MB of internal memory (expandable to 2 GB via add-on SD cards) and is available in a wide assortment of styles. The system will sell for $99.99 and is will be available in October at retailers including Target, Best Buy, Toys 'R' Us, Limited Too and DisneyShopping.com. The Disney Mix Max lets kids plug-and-play full-length movies instantly by inserting Disney Max Clips from Buena Vista Home Ent., including the Disney Channel original hit, HIGH SCHOOL MUSICAL. It also plays Disney Mix Clip music cards featuring full-length hit albums from Walt Disney Records and Hollywood Records.

* Disney Mix Stick Audio Player and accessories: This best-selling digital audio/MP3 player for kids features 512 MB internal memory (expandable to 2 GB via SD/MMC slot) and is available in a variety of designs including three new ones: CARS, NIGHTMARE BEFORE CHRISTMAS and PIRATES OF THE CARIBBEAN. Selling for $49.99, it is available at Target, Sears, Kmart, Toys 'R' Us, WalMart.com. Also available are Disney Mix Clips, postage stamp-sized memory cards which hold a full CD of music and feature easy, plug & play operation. The Disney Mix Stick Jam Stand, a stereo and battery re-charger featuring hi-fi stereo sound and speakers, sells for $39.99, available now at Target and DisneyShopping.com.

* Disney Mix Micro: A stylish mini-version of the original Mix Stick supports Mix Clips and WMA/MP3 audio files. Easier than downloading, the Mix Micro requires no computer access so kids can listen to music right away with plug and play Mix Clips. Available designs include Blue Chrome and Disney Princess. The Mix Micro supports WMA audio files and features an SD/MMC slot and a 3.5mm headphone jack; it includes stereo ear buds and a lanyard. It uses one AAA battery (sold separately). Selling for $19.99, it’s available this fall at Rite Aid, Walmart.com, Disney Parks & Resorts.

The Disney Pix Click Line is Disney's new line of digital cameras featuring Disney Pix, a proprietary and interactive editing software suite that lets kids create colorful photos and graphics with beloved Disney characters. The line will be available this fall, with suggested pricing ranging from $19.99 to $99.99 and will be available at retailers including Best Buy, Toys 'R' Us, Limited Too, DisneyShopping.com, and KB Toys.

Disney enters the videogame hardware market with its first videogame player designed especially for kids six and older. Disney Game It! is a portable player that can also be plugged in to a TV set. Pre-loaded with 12 games from Buena Vista Games, Disney Game It! features 2.5 in. resolution LCD screen and is available in two designs: Classic Pals and Princess Pals. "Classic Pals" features easy to play games with classic characters, including Mickey Mouse and Donald Duck. "Princess Pals" features characters from beloved films in pick-up-and-play games. Also available are Game It! Starter Kits, which offer accessories, including interchangeable faceplates, carrying case and A/V cables, sell for $14.95. Disney Game It! sells for $34.99, available this fall at major retailers nationwide.

Character themed electronics include:






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