Chuggington Leads Kid-Focused Traffic Safety Campaign
Ludorum is a global IP company dedicated to developing quality entertainment properties for television, interactive and new media. Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that airs in over 175 countries and has been translated into 26 languages. Ludorum was formed in 2006 and has offices in London and New York. For more information about Ludorum please visit: www.ludorum.com.
Chuggington is a CGI-animated series that follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment are at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder. Further information is available at www.chuggington.com.
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving.
About CPS Week – September 18-24, 2011
Child Passenger Safety Week is an annual nationwide effort to promote the proper use of car seats, booster seats, and seat belts. As part of Child Passenger Safety Week, parents and caregivers are especially encouraged to have their child seats checked at one of the thousands of free safety seat inspection stations set up across the country. This year’s week-long effort will culminate in National Seat Check Saturday on September 24, when English- and Spanish-speaking child passenger safety technicians will be available to answer questions and help install child safety seats. Additional information is available at www.nhtsa.gov.