Cherokee Signs With DIC To Promote Liberty's Kids
Apparel brand and licensing company The Cherokee Group has agreed to represent DIC Entertainment's property LIBERTY'S KIDS and engineer strategic licensing agreements for the animated show. LIBERTY'S KIDS, an educational series depicting the events and people surrounding the United States' fight for independence, will debut in the fall of 2002 on PBS. The show will be airing a minimum of five days a week for two years. The series will feature personalities such as Walter Cronkite, Dustin Hoffman, Ben Stiller and Whoopie Goldberg in voice-over roles portraying historical figures. Cherokee president Howard Siegel stated that the initial focus of the licensing program will be across a broad spectrum of products including children's apparel as well as school supplies and toys and games.