Bandai America Unveils New Homegrown Property at TOYFAIR
In addition, Bandai America is expanding its STRAWBERRY SHORTCAKE brand into a new play pattern this fall with the launch of STRAWBERRY SHORTCAKE baby dolls. As one of the first licensed properties of its kind, the product line offers a collection of baby doll versions of Strawberry Shortcake and friends that girls can dress and feed. In addition to 6 Berry Mini Babies, the new product line features a 12 My First Strawberry Shortcake Baby and a 12 Berry Sweet Kisses Strawberry Shortcake doll that blows kisses and makes a cute smooching sound when you squeeze her tummy.
The virtual pet phenomenon, TAMAGOTCHI, that swept the nation in the mid-1990s made its highly awaited return last year as one of the top holiday must-haves. In 2005, the popular egg-shaped toy that simulates the life cycle of a real pet is back with new colors, games, features and more interactivity than ever before. In addition to the infrared technology that allows Tamagotchi Connection owners to connect with others to create successive new generations, you can now earn Gotchi points, which can be used to shop for special treats, items and food. The new version also includes secret codes that can be unlocked by pushing a special sequence of buttons, which then allows you to shop for a unique item not available through Gotchi points. If you unlock all the secret codes, your Tamagotchi becomes immortal and a next generation is guaranteed. Special two-packs, called Tamagotchi Connection Best Friends Forever, will be available with a special gift so that best friends can immediately start sharing treats and interacting.
After experiencing a successful debut last year, Bandai Americas emerging collectibles games division is expanding in 2005 with the launch of some highly anticipated new games. Three of the properties represent exciting new licenses for Bandai America: TEEN TITANS, GUNDAM and Japans hottest card craze, ZATCH BELL! In addition, the CG division is releasing a new expansion for its popular DIGIMON brand, as well as featuring its unique collectible miniature game called Navia Dratp.
Bandai America Inc. is a subsidiary of Bandai Co. Ltd., the third largest toy company in the world, with 30 subsidiaries in 13 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel. Bandai America is headquartered in Cypress, California and company information is available at www.Bandai.com.