Baby Looney Tunes And Justice League Join Mattel
Warner Bros. Worldwide Consumer Products and Mattel, Inc. have announced a comprehensive, multi-year agreement that grants Mattel the master toy licenses for several of Warner Bros. core franchises including LOONEY TUNES, BABY LOONEY TUNES, BATMAN, SUPERMAN and JUSTICE LEAGUE. Under the terms of the multi-year agreement, Mattel will develop and market products such as vehicles, action figures, playsets, plush, games, puzzles, dolls, adult collectibles and other categories based on the properties. The agreements cover all global territories except Asia and include the rights to any related theatrical releases or television programs that are produced during the period of the deal. "With a new Looney Tunes film, BACK IN ACTION, coming in November 2003, and the new Looney Tunes theatrical shorts and BABY LOONEY TUNES animated series set to debut this fall, the franchise continues to be incredibly strong for Warner Bros.," said Dan Romanelli, president of Warner Bros. Worldwide Consumer Licensing. Mattel most recently partnered with Warner Bros. Worldwide Consumer Products in 2000 when the company was awarded the much-coveted master toy licensing agreement for J.K. Rowlings series of HARRY POTTER books and for the HARRY POTTER feature films from Warner Bros. Pictures.