The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity, advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep® and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; best selling picture book series Pinkalicious; Discovery Communications including Animal Planet, Discovery Channel, Planet Green, Discovery Health and selected series; and award winning pre-school property Baby Genius.