Europe’s top selling toy ACTION MAN has made it to American shelves. The entire Hasbro ACTION MAN toy line brings in US$300 million a year overseas and $1 billion in brand sales over the last five years. Various extreme sport versions of Action Man have hit the shelves along with his arch nemesis Dr. X. The figures range from $7.99 to $29.99. "Action Man has been huge overseas," said Perry Drosos, VP of U.S. marketing for ACTION MAN. "In fact, it has been the top-selling action figure line in Europe for several years. Right now, 80% of boys ages four to ten in the U.K. own at least one ACTION MAN figure. We know from talking with American boys that they love the large size action figures and the extreme sports nature of the toys." On August 19, the Mainframe-produced ACTION MAN TV series, based off the toy line, debuted on Fox Kids in the States. The premiere beat out the competition in its time slot among boys 6-11 with a 7.4 rating.





To find out more about Mainframe, the production company behind the ACTION MAN TV series, check out Animation World Magazine’s profile.