4Kids Entertainment Nabs Global Licensing For Mini Ninjas
Press Release from 4Kids Entertainment
4Kids Entertainment, Inc. (NYSE: KDE), a global provider of children's entertainment, has been named worldwide (excluding Japan and Korea) licensing agent for merchandise based on the Mini NinjasTM action adventure video game from Eidos Interactive, which was released this month on multiple platforms.
With Mini Ninjas already receiving a strong reception from critics and fans alike for its unique art style and lovable characters, 4Kids will look to expand the brand’s presence in the marketplace through a targeted licensing program spanning multiple product categories.
Developed by Io Interactive, Mini Ninjas is the latest franchise from the creators of the widely popular Hitman series. The story of Mini Ninjas is one of magic, heroism and friendship. Hiro, a young Ninja and unlikely hero, is called upon to save the world after Evil Samurai Warlord hatches a plan to take over the world. Hiro must lead his small band of Mini Ninjas on a journey through a crumbling world, battle the magical hordes of twisted Samurai, and eventually confront the Warlord in his Fortress of Doom.
“Mini Ninjas has a wonderfully distinctive look and compelling characters, and the brand appeals to a broad demographic range – all key attributes for a healthy licensing program across multiple categories,” said Carlin West, Executive Vice President, Acquisitions & Development, 4Kids Entertainment.
The Mini Ninjas video game is co-published in North America by Eidos Interactive and Warner Bros. Interactive Entertainment and published by Eidos in all other territories and was released in September on WiiTM, Nintendo DSTM, PLAYSTATION®3 Computer Entertainment System, Xbox 360® video game and entertainment system from Microsoft and Games for Windows.Mini Ninjas is a non-violent action adventure game rated Everyone 10+ with Cartoon Violence and Crude Humor in North America and PEGI 7+ in PAL territories.
About 4Kids Entertainment
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.
Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, and operates Web sites to support 4Kids’ owned or represented properties. Through its majority owned trading card company and Website company, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in TheCW4Kids, the five-hour Saturday morning children’s block which airs nationally on The CW Television Network.
About Eidos Interactive Ltd.
Eidos is the creator of some of the world's leading videogame properties, consisting of several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Game Studios, Eidos Hungary and Eidos Montreal, plus sales and distribution offices in Europe and the US. The Group has a valuable portfolio of intellectual property including: Tomb Raider™, Hitman™, Deus Ex™, Championship Manager™ and Just Cause™. Eidos is a wholly owned subsidiary of Square Enix Holdings Co., Ltd.
Mini NinjasTM ©2009 Eidos Interactive Ltd. Co-published by Eidos, Inc. and Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Inc. Mini Ninjas and the Mini Ninjas logo, Eidos and the Eidos logo are trademarks of Eidos Interactive Ltd. IO Interactive and the IO logo are trademarks of IO Interactive A/S.