Creative studio Leviathan showcases its artistry for Ubisoft Entertainment at this year's Electronic Entertainment Expo (E3) trade show with a show-stopping experiential installation.
CHICAGO – Creative studio Leviathan showcased its artistry for Ubisoft Entertainment at this year's Electronic Entertainment Expo (E3) trade show. At a global press conference streamed live worldwide in June, Ubisoft dramatically announced the forthcoming release of the next blockbuster title in the critically acclaimed Tom Clancy franchise. That title, Tom Clancy's Splinter Cell Blacklist, was released last week in the U.S. and Europe.
Working closely with Ubisoft's marketing team, Leviathan developed the show-stopping experiential installation for the much-anticipated announcement for Tom Clancy's Splinter Cell Blacklist. The latest release of the renowned franchise aims to deliver a gripping modern-day special-ops storyline with new levels of technical innovation and quality.
"To make this important upcoming release for their flagship franchise 'larger-than-life' at this year's E3 press conference, Ubisoft invited us to create an ultra-immersive game trailer," explained Leviathan's executive producer Chad Hutson. "With the goal of inducing sensory overload for those at the event, we created an experiential installation spanning the giant screen and LED panels of the historic Los Angeles Theatre, and also using the entire proscenium and surrounding surfaces to extend our story even further."
Reflecting the overwhelming chaos instilled in-game by the story's antagonists, Leviathan's high-tech designs and custom multi-screen game trailer played out across a heart-pounding five-minute span, immersing attendees and online viewers alike inside a shared, game-inspired experience none will soon forget. Along with editing the multi-screen game trailer, Leviathan also experimented with blending existing game visuals with new 2D and 3D elements, giving the stage screens the appearance of a giant command center. Audience engagement was heightened even more by the physical magnitude of the extended stage, and the perfectly jarring theatrical sound treatment from Leviathan's project partner, Waveplant.
"It's a true challenge to take a game of this intensity and enliven it to the point where it feels like it's jumping off the screen," added Waveplant principal Joel Corelitz. "Leviathan was really open to the idea of having some of the sound design cross the line into musical territory - sometimes that's the best way to take something that's this big and make it seem even bigger."
The project's overall craftsmanship is documented in its new case study video from Leviathan:
Source: Leviathan
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
