LEGOLAND Windsor Taps RealD 3D Technology for Imagination Theatre

Press Release LEGOLAND, Windsor and RealD

LONDON & LOS ANGELES -- LEGOLAND Windsor and RealD have partnered to upgrade the park's Imagination Theatre with state-of-the-art RealD 3D technology. The theatre's dual projector system has been replaced with a single digital projector and RealD's award winning XL Cinema System. This marks RealD's first installation in a European theme park and the second partnership between RealD and LEGOLAND, with the initial pact incorporating RealD technology into LEGOLAND California at the theme park's Show Place Theater.

"Incorporating RealD technology into the Imagination Theatre will give our guests a greatly improved experience," said Kieran Maher, Maintenance Director, LEGOLAND Windsor. "While audiences will see crisper and clearer 3D visuals, we'll gain the benefit of lower maintenance and less down-time with a single digital projector system running the latest in 3D technology."

"We can't wait for LEGOLAND Windsor guests to experience their favorite shows in RealD 3D," stated Joe Peixoto, president of worldwide cinema at RealD. "RealD technology will bring LEGOLAND shows to life like never before, transporting audiences alongside their favorite characters for a fully immersive experience."

The Imagination Theatre 4D presentations SPELLBREAKER 4D and BOB THE BUILDER IN 4D offer guests a unique sensory experience as they are immersed into eye-popping digital 3D effects with environmental elements, such as wind and water, to create an out-of-this-world experience far beyond any 3D film audiences have ever seen.

About LEGOLAND, WindsorLEGOLAND Windsor is a unique family theme park where children aged 3-12 can take to the road, soar through the skies and sail the seas in complete safety. It has over 50 interactive rides, attractions, live shows, building workshops and driving schools, not to mention nearly 55 million LEGO bricks, all set in 150 acres of beautiful parkland. There are three other LEGOLAND parks in the world – LEGOLAND Billund in Denmark, LEGOLAND California in the U.S.A. and LEGOLAND Günzburg in Germany. The LEGOLAND theme parks are part of the Merlin Entertainments Group, the second largest attractions operator in the world. Merlin Entertainments is the leading name in location-based, branded, family entertainment and currently owns more than 50 attractions worldwide, serving more than 30 million visitors. For the most current information, log on to www.LEGOLAND.co.uk

About RealDRealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform, provides a stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com.