Video game adaptation distributed by Legendary Pictures grosses $5.32 million, or RMB 35 million, on 290 IMAX screens across China.
SHANGHAI -- IMAX Corporation and IMAX China have announced that Warcraft, released by Legendary Pictures, scored a record-setting opening day -- including midnight shows -- in 290 IMAX theatres across China with box office of $5.33 million, or RMB 35 million. The new all-time record surpassed the previous record-holder Furious 7’s RMB 31 million. In addition, Warcraft also breaks the IMAX midnight show (RMB 9.03 million) and presale (RMB 53.8 million) record in China, driven by its strong following.
Warcraft was adapted by Blizzard Entertainment’s video game juggernaut and its release date in China is two days ahead of North America. Of the total for midnight grosses, Wanda’s 151 IMAX screens accounted for RMB 4.7 million, or nearly half.
“I’m thrilled to see what Wanda IMAX screens have achieved in presale and midnight show box office, which is the best example to show that the pairing of Wanda Cinema’s premier theater environment and IMAX technologies has been strongly recognized by the Chinese moviegoers,” said John Zeng, President and board director of Wanda Cinema Line Corporation. “And I believe it is only the start for Warcraft’s journey in China.”
“Warcraft presents a spectacular world for moviegoers and IMAX is definitely the best way to experience the scenes,” said Peter Loehr, Managing Director of Legendary East. “We are excited about this incredible opening across IMAX screens in China and look forward to the future partnership with IMAX to bring new record-setting films to the moviegoers.”
“Warcraft has become a true cultural phenomenon in China, and IMAX is pleased that the fans’ passion and loyalty has translated into this record-setting opening day for IMAX,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “Congratulations to Legendary, Wanda, Universal and all of our other partners involved in this film. We are proud that our collaboration has resulted not only in these fantastic numbers, but has launched a new cinematic franchise.”
Source: IMAX Corporation
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
