41 Entertainment announced that it has appointed new licensing and merchandising agents in all key Latin markets.
41 Entertainment (“41e”) announced that it has appointed new licensing and merchandising agents in all key Latin markets including Spain and Portugal, Mexico, Brazil and Latin & Central America for the PAC-MAN and the Ghostly Adventures TV series (26 x 22’) slated to begin broadcast in fall 2013 and spring 2014.
BRB Internacional will handle all licensing and merchandising activity in Spain and Portugal, Tycoon Enterprises is charged with Mexico, Redibra Licensing will manage the same in Brazil and Televix will oversee all L&M activities in Costa Rica, El Salvador, Honduras, Nicaragua, Panama, Columbia, Dominican Republic, Venezuela, Peru, Chile, Uruguay, Paraguay, Argentina and Bolivia.
“The licensing program for the PAC-MAN and the Ghostly Adventures property is going fully global to match the appeal of this character. We are very pleased to welcome these fine agencies to our expanding team” states Allen Bohbot, CEO of 41e.
Carlos Biern, Executive VP at BRB adds “PAC-MAN is well known in Spain and we have big plans for this launch. Intergift in Madrid in September and Brand Licensing in London in October will be the formal European launch.”
Elias Fasja, President of Tycoon states “We are very proud of this assignment and will work very closely with the team to maximize all efforts in Mexico. This character is very appealing in our country.”
David Diesendruck, CEO of Redibra adds “We will present the property at the Brazilian Licensing show on September 11 and 12 and are confident that the response will be very strong.”
Hugo Rose, CEO of Televix states “The response in these markets has been very strong and we expect to do great business on PAC-MAN and the Ghostly Adventures.”
Avi Arad, Executive Producer of Arad Productions, continues, “PAC-MAN™ is a global property that withstood the test of time the world over. It makes great sense to allow kids and families in these markets the opportunity to experience it. We welcome these fine agents to the 41e team."
“We are very happy with the roll out of the worldwide licensing program managed by 41e”, adds Shin Unozawa, Chief Operating Officer at NAMCO BANDAI Games Inc.
Source: 41 Entertainment