MGA Entertainment and Corus Entertainment join forces to launch a new animated series based on the award-winning, best selling Lalaloopsy line.
TORONTO/LOS ANGELES –
MGA Entertainment has joined with Corus Entertainment to launch the new animated series, Lalaloopsy, on Treehouse, the #1 preschool network in Canada. Following on the heels of the very successful US debut of the animated series last month on Nickelodeon, Lalaloopsy will premiere on Treehouse with 52 x 22-minute episodes beginning Saturday, May 4 at 8 a.m.
Based on the best-selling toy line for girls, Lalaloopsy puts the focus on fun and friendship in an endearing and colorful animated series that combines magical tales and important child developmental themes such as diversity, friendship and teamwork. Starring in the series are the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff ‘n Stuff, Bea Spells -a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Dot Starlight and all of their friends.
Corus becomes the latest major media company to join a distinguished group of over 200 blue chip partners from around the world for Lalaloopsy, reflecting the brand’s continuing and successful global expansion.
“We are thrilled to launch this exceptional series on Treehouse, the leading preschool network in Canada. Lalaloopsy has massive appeal among families and children and is set to resonate with Canadian fans like never before. We look forward to providing exciting and fun Lalaloopsy stories to our little consumers," said Diane Goveia-Gordon, President of MGA Entertainment Canada.
"We’re pleased to premiere Lalaloopsy on Treehouse and offer fans an additional, fun way to engage with the characters," said Ted Ellis, Vice President, Programming, Kids and Family, Corus Entertainment.
Helping to finalize the deal with Corus Entertainment is Studio Licensing, Inc., appointed by MGA Entertainment to represent the licensing and merchandising of its consumer products business in Canada. Studio Licensing will design and launch licensing programs across multiple consumer product categories aimed at supporting MGA’s diverse toy releases and broadcast of its high-profile brand-based television programming.
Source: MGA Entertainment
Jennifer Wolfe is Director of News & Content at Animation World Network.