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KromA Tags Yukich to head VFX Production

Los Angeles visual effects and animation studio KromA has hired producer Bob Yukich to head vfx production. He is a former freelancer with broad experience in commercials, music videos, feature films and episodic television and will oversee production, day-to-day operations and sales. He will also seek to expand the company beyond its base in commercial and music videos into effects work for film and television.

Yukichs background includes work as an editor, director, exec producer and post-production supervisor. His credits as an editor include the film A FARE TO REMEMBER, starring Malcolm Jamal Warner, as well as music videos for rap artists Master P, B2K and Goldfinger. He recently completed work on a documentary about the celebrity tattoo artist known as Ink. Additionally, Yukich was the principal of the editorial boutique, Rye Films. The brother of KromA founder Bert Yukich, he has collaborated with the studio frequently in the past on music video and commercial projects.

KromA has had tremendous success in short form and it has been growing very fast. The company has doubled in size over the past year and we expect to double again in the next twelve months, Yukich said. As we grow, we also want to diversify, with film and television work a natural fit for the talent and resources we offer.

KromA (www.kroma.biz.) recently earned a Clio Award for its visual effects work on a television spot for NASCAR. The studios recent work includes commercials for Coors, Reebok and Mandalay Bay as well as music videos for Britney Spears, N.E.R.D., Train and Lloyd Banks.

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