Big voices in children’s digital media have signed on for the third annual iKids conference including Keith Malone, Chris Waldron, Jens Peter de Pedro, and Majora Carter.
Shaping up to welcome its biggest crowd of attendees yet, Kidscreen’s third annual iKids conference has also attracted some of the children’s digital media industry’s most interesting and experienced leaders as speakers.
Drawing on 20+ years of creating kid-centric advertising and content, LEGO Group Director of Entertainment Development Keith Malone will share his insights on how to successfully launch and manage a multiplatform brand that’s driven by digital first in a session called ‘Mixing it Up.’ He’ll be joined by Cartoon Network Digital VP Chris Waldron and several others in what promises to be a lively discussion and exploration of the newest IP-building model gaining momentum in kids media circles.
Toca Boca’s Creative Director of Stories and Consumer Products, Jens Peter de Pedro, will outline and provide proof to substantiate his belief that designing and organizing freedom into interactive media is the missing link when it comes to creating the next big digital hit with kids in ‘The Secret Ingredient is Freedom.’ Jens will also join six other digital media pros who live on the bleeding edge of innovation to talk through the 20 things they’re most excited about currently, and what is all means for our industry, in "Hot Right Now." His fellow speakers on this iKids 2014 closing panel will include Peabody-winning broadcaster Majora Carter, who’s on a mission this year to bring the tech economy into under-performing U.S. communities.
Sitting at five million downloads and counting, the Nick App has more than made good on the net’s promise to deliver its content through fun and games wherever kids may be. Taking us behind the scenes on Nickelodeon’s biggest digital product of 2013, SVP of Consumer Insights Jane Gould and Senior Director of Digital Research Katie Bessiere are on-board to provide an in-depth look at the role kids’ input played in designing and building this ground-breaking app and the features that are driving its audience engagement in Nick App: A making-of case study.