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KidsCo Asia Launch Next Week

KidsCo, the joint venture channel owned by leading media companies NBC Universal, DIC Entertainment and Corus Entertainment goes on air in the Philippines, South Korea, Singapore and Palau on March 20.

The announcement follows the securing of carriage deals with various platform operators in Asia, including SingTel's mio TV in Singapore, the Philippines' Sky Cable, Palau's PNCC and Korea's HanaTV at the end of this month.

KidsCo has also signed a deal with the Philippines' Cable Boss to act as their distributor in that market.

It is anticipated that KidsCo will be available in up to 40 territories -- including Europe and Latin America within the next 18 months.

The channel currently broadcasts in Romania, Ukraine, Hungary, Russia, Turkey and Poland.

KidsCo, a 24/7 multiplatform channel, will be committed to providing a responsible and entertaining environment for children and families around the world.

The unique channel utilizes NBC Universal's state-of-the-art broadcast distribution facility in the U.S. and the company's international network of affiliates.

KidsCo features renowned animated and live-action television series and feature-length movies from independent animation program suppliers DIC and Corus' Nelvana.

DIC's programming library features over 3,000 half-hours of top quality series, including INSPECTOR GADGET, STRAWBERRY SHORTCAKE, MADELINE, DENNIS THE MENACE, and CARE BEARS.

With more than 3,200 half-hours of kids' programming, Nelvana Enterprises' catalogue features international favorites such as BABAR, FRANKLIN, THE ADVENTURES OF TINTIN and ROLIE POLIE OLIE.

KidsCo has also acquired programming from other major children's content suppliers after signing deals with Entertainment Rights and TV-Loonland.

KidsCo programming is being localized market-by-market and has been programmed by day-parts to create a strategic line-up targeting segmented audiences.