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Kids' WB! Teams with CDC to Make Kid More Healthy

Kids' WB! has announced its support for the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention (CDC) VERB campaign, which encourages youth, ages 9-13, to get physically active. Kids' WB! will lend characters from its body-based TV series, OZZY & DRIX. The Warner Bros. Animation-produced series follows the adventures of white blood cell cop Ozzy and his partner, over-the-counter cold pill Drix, as they defend the City of Hector -- the body of a 13-year-old boy.

As part of the CDC partnership, a special episode, titled "A Growing Cell," aired on Oct. 11 featuring Ozzy and Drix fighting bad cholesterol before it can block an artery. A national OZZY & DRIX on-air public service announcement (PSA) and promotional tie-in were supported by an off-air print campaign via in-school and general subscription distribution in TIME FOR KIDS, SPORTS ILLUSTRATED FOR KIDS and DC Comics.

"Kids' WB! is dedicated to developing partnership programs that inspire and motivate kids to be active and get involved," said Suzanne Kolb, evp, marketing, The WB and Kids' WB!

The national, multicultural VERB campaign uses integrated marketing techniques to inspire children to get physically active and to provide parents and others with support in ensuring children lead a healthy lifestyle. The VERB Website (www.VERBnow.com) contains activities, games, activity tips, polls, quizzes and a calendar of events. Parents can find out more info at www.VERBparents.com.

Kids' WB!, a leader in kids' television, is the children's programming service of The WB Network. For more information, visit www.KidsWB.com.

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Rick DeMott
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