Toy Play will release a new line of Color-In Cardboard Playhouses featuring many colorful animated cartoon characters. These unique playhouses allow kids to color in their favorite characters and then build their own playhouse, decorated with their designs. These kid-sized playhouses are made of durable cardboard and styled in iconic shapes and come with five colored markers.
Marketed for kids 3-8, this new line will feature SpongeBob SquarePants, Dora the Explorer, Care Bears and a Generic Race Car. The playhouses will be available in stories in fall 2005 and retail for $ 12.99.
The Betesh Group, in business for almost 30 years, is a dynamic global consumer products company with five distinct and growing divisions: Mitzi International (Ladies Handbags and Accessories), Generation Sport (Backpacks, Sports and Travel Related Accessories), Motion Systems (Computer, Audio and Video Accessories; Stationary and Scrapbooking), Baby Boom/Interior Consumer Products (Diaper Bags; Infant and Toddler Bedding; Infant, Toddler Teen and Tween Room and Home Decor), and Toy Play (Toys and Play Tents for all ages). Headquartered in New York, The Betesh Group operates six offices in four countries with more than 800 employees worldwide.