Cookie Jar Entertainment, the programming and licensing arm The Cookie Jar Group, has promoted Kelly Elwood from vp of marketing & licensing to svp of marketing. Based in Cookie Jars Toronto offices, Elwood will oversee the companys expanding industry and consumer brand marketing, as well as provide strategic planning on behalf of its growing entertainment lineup.
Elwood joined Cookie Jar Ent., from its acquired company, Cinar Corp., in 1999. She has a distinguished track record with leading consumer products companies including Mattel Canada Inc., Thomas J. Lipton (Unilever), Robin Hood MutliFoods, Inc. and Avon.
Kelly Elwood is the best kids entertainment marketing executive there is, it has been a privilege working with her and I look forward to working together on the continued growth of our company and brands, said Toper Taylor, president/coo of Cookie Jar.
The Cookie Jar Group develops, produces, distributes and markets children's published content, animated and live-action programming and innovative educational and entertainment-driven products to children, their caregivers, parents and teachers worldwide. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in TELETOON Canada Inc., Canadas only 24/7 animation broadcaster.