Asbury Communications, a boutique public relations, marketing and promotions firm, has named Melissa Kellogg to the new position of director of marketing. She will be responsible for heading up the agencys newly formed marketing services division, which includes supervising publicity, promotion, advertising and live events production for Asbury's clientele.
Kellogg's career includes several years as a marketing specialist with Trotta Assoc., where she collaborated with many clients, including McDonalds, Nike, Espon and Mattel, to develop targeted buyer and marketing strategies when developing new products. She also arranged and conducted focus-testing groups to provide marketing feedback that was incorporated into final marketing campaigns.
Previously she was promotions director for Top Seed Tennis Academy, headquartered in Calabasas, California, where she arranged and supervised promotional events and social activities in conjunction with the company's three locations.
Beverly Hills-based Asbury Communications (www.asburypr.com) is an entertainment public relations, promotional and marketing communications firm, established by founder/president Dan Harary in 1996. The company has represented clients working in all areas of film, TV, Web and DVD production and post-production, including visual effects, broadcast graphic design, animation, Internet sites, editorial, audio and sound design, promotional marketing branding and advertising.