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Joy Tashjian Marketing Group To Rep Total Drama

Joy Tashjian Marketing Group (JTMG) has signed a representation agreement with Toronto’s Fresh TV Inc. and Cake Entertainment to handle the licensing and merchandising campaign in the U.S. and Canada for the Total Drama series.

Press Release from Joy Tashjian Marketing Group

SAN FRANCISCO – Joy Tashjian Marketing Group (JTMG) has signed a representation agreement with Toronto’s Fresh TV Inc. and Cake Entertainment to handle the licensing and merchandising campaign in the U.S. and Canada for the Total Drama series.  JTMG will be the exclusive licensing agent for Total Drama Island and Total Drama Action, which air in the U.S. on Cartoon Network, as well as Total Drama Reloaded, which is slated to debut on the network in 2011.

Total Drama is the first ever tween-targeted animated comedy reality series that parodies reality television formats including the challenges, rules, surprise catches, romances, alliances, back-stabbing, eliminations, confessions, and all around insanity. Total Drama Island and Total Drama Action, the first and second season of the series, feature a group of teenage contestants who enter into a ‘Survivor-type’ show to win prize money.

Total Drama Island (26 x 30’) and Total Drama Action (26 x 30’) broadcast on Mondays on Cartoon Network in the US and on TELETOON in Canada.   Total Drama first premiered on Cartoon Network in 2008 to record-breaking ratings for the kids’ network.

Fresh TV created, developed and produced the Total Drama series.  Cake Entertainment handles the worldwide distribution and global merchandising for the series.

About FRESH TV Inc.Fresh TV is one of the world’s leading creators and producers of award winning, audience pleasing family entertainment. This award winning multi-media entertainment company set new audience delivery records when their ‘Total Drama Island’ finale scored as the #1 telecast in Cartoon Network’s history and the series itself served as the anchor to Cartoon Network’s prime time comedy franchise HAR HAR THARSDAYS.

Founded by Gemini© nominated producers Tom McGillis, Jennifer Pertsch, George Elliott and Brian Irving, Fresh TV finances, develops and produces animated and live-action television that powerfully connects to the interests, influences and enthusiasm of tween and teen audiences around the world.

Fresh TV eats, sleeps and breathes to create television young people will love to watch right now. Current Fresh productions include the ‘Total Drama’ franchise, ‘6teen’, ‘Stoked’, the live action feature/series ‘My Babysitter's a Vampire’ and the live action sitcom ‘Really Me’.

Fresh TV’s sister company is the world-renowned animation studio Elliott Animation which provides a full range of 2D, 3D-CGI and 2D Flash animation production services for major North American clients from it’s studios in Toronto and Hamilton, Canada.

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About CAKE Entertainment:CAKE is one of the world’s leading kids’ and family entertainment specialists. Since 2002, the London-based company has worked with animation and live-action producers from around the world to develop, create, commercially position and manage their IP propositions for international market. We handle everything from traditional television rights to digital, online and ancillary commercial rights. CAKE also prides itself on being a well-established meeting place for a growing family of globally recognised producers. Suggesting perhaps that we may have been doing a few things right at least, we won the Kidscreen “Best Distributor of the Year” award in 2009. CAKE offers a diverse range of programming from animated reality TV series Total Drama and beautifully rendered cartoon caper Oscar’s Oasis to cute and cuddly pre school series Poppy Cat, based on the international best-selling books by Lara Jones; ghostly drama Dead Gorgeous; and the smart and savvy Angelo Rules.

About Joy Tashjian Marketing Group, LLCJoy Tashjian Marketing Group, LLC (JTMG) was formed in 1998 and is headed by company president Joy Tashjian.  Recently awarded for “Retail Promotion of the Year” for their work on “Deal or No Deal”, JTMG specializes in the development, implementation and strategic retail development of entertainment trademarks for consumer products.   JTMG represents many prestigious television properties and production studios:  Agency of record for NBC Television, Sci Fi, USA Network, and CNBC.  Additionally, JTMG represents Endemol for “Fear Factor,” “Deal or No Deal,” “Big Brother,” “1 vs. 100,” Breakthrough Films and Television  “Captain Flamingo” on Jetix, “Miss BG” and “Atomic Betty” and Shaftesbury for “Life with Derek” on Disney Channel.

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