Codemasters has appointed Ken Johnston, as its worldwide marketing director. Johnston will direct the brand evolution of the companys key gaming titles, including COLIN MCRAE RALLY, TOCA RACE DRIVER and OPERATION FLASHPOINT, as well as direct the introduction of the companys new properties into the market.
With more than 20 years experience in the leisure sector, Johnston joins from Whitbread-owned David Lloyd Leisure where he was sales and marketing director. He has also served as sales and marketing director of Butlins and brand marketing director of Pepsi Cola International.
Ken is a significant addition to our management team and brings a wealth of international brand building experience to our portfolio, said Nick Wheelwright, Codemasters md.
Codemasters is headquartered in the U.K. with dedicated publishing and marketing operations in the U.S., France, Germany, Spain and Benelux. The company also distributes and markets its portfolio of award-winning PC and console videogames to more than 70 countries worldwide. Additional information about Codemasters and its products can be found at www.codemasters.com.