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John Lewis Launch New Angelina Ballerina Product from Mattel

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, today announced that John Lewis has launched the new CGI Angelina Ballerina product line from Mattel, global master toy licensee for the brand.

Press Release from HIT Ent.

13 APRIL 2011, LONDON: HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, today announced that John Lewis has launched the new CGI Angelina Ballerina product line from Mattel, global master toy licensee for the brand. The highly anticipated new product range is available in store now and will feature figures, play-sets, dolls and plush. Over the next month, customers can also look forward to in store appearances from Angelina Ballerina herself.

The launch runs alongside the new CGI TV series currently airing on Nick. Jr UK.

Jon Owen, Senior Vice President, HIT Brands Global said “We’re delighted the fantastic new Angelina Ballerina products from Mattel have launched at John Lewis stores across the UK.  John Lewis is a high quality retailer that undoubtedly wins the trust of parents.  We are confident the new Angelina lines will be well received.”

Elaine Whiteman, Buyer for Toys at John Lewis said, “We are thrilled to be launching the new Angelina Ballerina range.  The eternal popularity of dance and Angelina’s loyal fanbase is sure to make the range a big hit with our younger customers.”

About HIT EntertainmentHIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina and Rainbow Magic. HIT represents Chapman Entertainment’s Fifi and the Flowertots and Roary the Racing Car in North America, as well as Wallace & Gromit, Shaun the Sheep, Timmy Time and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.

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