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Joel Veitch Animates Christmas My Arse Viral Music Video

EMI Music UK record label, Liberty, teamed up with web animator Joel Veitch to create the animation for Ricky Tomlinson's Christmas release, CHRISTMAS MY ARSE. The viral marketing campaign has been posted on social networking site, YouTube, to build momentum in the lead up to Christmas.

Viewers can expect a quirky music video from Rathergood website creator Veitch, known for his trademark, animated singing Rock Kittens."

Andy Way, digital media manager of Liberty, said, "The novelty nature of CHRISTMAS MY ARSE makes it perfect content for viral distribution and will play a key part in the campaign, ensuring a high and rapid response rate."

CHRISTMAS MY ARSE is available in the shops.

EMI Liberty ( is part of the EMI Marketing group of labels that handles new artist releases. A diverse range of artists have released music on Liberty, from Cliff Richard to The Stranglers, Ray Charles to Prefab Sprout and The Bangles to Swing Out Sister. The label has a dedicated digital media manager responsible for developing artist specific new media opportunities, promotions and web presence, working with brand, online and mobile organizations.