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JimJam Takes To The Sky With Air New Zealand

Press Release from JimJam

London, Monday 22 June 2009: Global pre-school channel JimJam, a joint venture between HIT Entertainment and Chellomedia, today announced a deal with Air New Zealand to provide an exclusive bespoke pre-school children's channel for young air travellers.

The initial one year deal will see JimJam providing 120 minutes of new programming for transmission every three months on Air New Zealand's international services. Passengers will have the option of non-stop viewing or tailoring their own schedule on a programme by programme basis.

Wayne Dunsford, General Manager, JimJam said "We're delighted to announce this significant new platform for the JimJam brand. We are very much looking forward to growing our partnership with Air New Zealand and are pleased to provide high quality entertainment for the many younger passengers on board."

Further advances for JimJam also include a new Video on Demand service on the largest cable television and digital TV provider in the Netherlands, Ziggo. Under the terms of the deal up to 4 hours of top named JimJam series will be available and refreshed on a monthly basis for subscribers of the 'Delight' package.

Since its launch, JimJam has rapidly expanded into more than 50 territories, including Poland, Russia, Hungary, Switzerland, Czech Republic, the Netherlands, Portugal, Greece, The Middle East and Singapore. Reflective of its international reach, JimJam is now available in ten languages including Dutch, Portuguese, Arabic, Hungarian, Italian, Czech, Polish, Swiss German, Russian and English. The brand also has a strong online presence with 11 localised websites on www.jimjam.com

JimJam is a TV channel dedicated to pre-school children aged between 1-6 years, and their parents and carers. Since its launch in 2006, the channel has grown rapidly, and it is now available in more than 50 countries and in 10 different languages.

JimJam is the ideal companion to parenting, providing a stimulating, fun and safe environment for young children. Its high quality programming stars some of the world's best-loved pre-school TV characters, including THOMAS & FRIENDS; BOB THE BUILDER; BARNEY; ANGELINA BALLERINA and FIREMAN SAM. Trusted, inspiring and engaging, JimJam's shows have been specifically created to contribute to the emotional, intellectual and social development of children.

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