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JimJam Secures 'Hello Kitty' Rights in Italy

International pre-school entertainment channel JimJam will soon be the exclusive broadcaster of a number of “Hello Kitty” titles in Italy following a series of new acquisition deals.

International pre-school entertainment channel JimJam will soon be the exclusive broadcaster of a number of Hello Kitty titles in Italy following a series of new acquisition deals.

JimJam has concluded acquisition deals with distributors Medianetwork Communications and DYNIT for Hello Kitty titles to be broadcast exclusively on JimJam in Italy.

The channel has secured rights to La Fiabe di Hello Kitty, Kitty & Mimi and the New Umbrella, Lesson & Numbers with Usahana and Parenting with Cinnamon from Medianetwork Communication SPA. Further titles acquired from DYNIT include Hello Kitty Stump Village, Hello Kitty Fantasy Apple Forest, Hello Kitty Mystery Apple Forest, Keroppi, Usahana, Chi’s Sweet Home and Cuties.

Commenting on the acquisitions, Kathy Fairbairn, Director of programming for JimJam said: We are thrilled to announce that Hello Kitty has a new home in Italy on JimJam. It’s easy to see why this iconic show is so popular with our pre-school audience. The franchise is not only appealing to children of all ages, but it’s familiarity with parents and siblings makes it unmissable viewing for the whole family.”

JimJam first started broadcasting Hello Kitty in Italy in June 2011 and since then, the show has gone from strength to strength pulling in a loyal pre-school audience.

These are two of a raft of new acquisition deals announced by the channel at this year’s MIPCOM market.

Since its launch in 2006, JimJam has rapidly expanded across six feeds and into more than 60 territories across Europe, the Middle East, Asia and Africa. It is available in 12 languages to over 17 million subscribers worldwide and has a strong online presence with 11 localised websites via www.jimjam.tv.

Source: JimJam

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