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JibJab Brewing Online Ent. for Budweiser

JibJab founders Gregg and Evan Spiridellis have joined with Budweiser to develop online entertainment staring Bud Lizards Frank and Louie in teaser videos to promote the beer.

In an effort to maintain its brewing industry lead in reaching Internet-savvy adult consumers, Budweiser decided to employ the brothers who created the wildly popular THIS LAND video that swept the Internet during last fall's presidential election.

JibJab has brought back Budweiser's famous lizards Frank and Louie who have been resting in the Budweiser swamp in a 30-second teaser video, titled ROLL OUT THE BARREL, which can be viewed on www.budweiser.com and www.jibjab.com.

"Gregg and Evan Spiridellis have created some of the funniest and most memorable videos to appear on the Internet through JibJab, and working with them will allow us to continue reaching our adult beer drinkers with clever messages," said Bob Lachky, vp of brand management, and director, global brand creative, Anheuser-Busch Inc. "We're a company that likes to have fun, and that's purely the goal as we bring the humor and satire of JibJab to our team."

JibJab will work with Budweiser on a series of projects in 2005, developing videos for television and the Internet.

"When it comes to advertising and comedy, Budweiser is King," said Gregg Spiridellis, co-founder of JibJab media. "They've also been a leading innovator in every new medium, from print to television, for the past four generations. We're thrilled to be working with them to help define the future of marketing and entertainment in digital channels."

Since founding JibJab in 1999, the Spiridellis brothers have worked with several major marketers including Sony, Kraft, USA Networks and the History Channel, and have been accepted into film festivals around the world, including Sundance 2004. In 2004, Gregg's lyrics and Evan's art helped spark an international sensation with the release of JibJab's election parody, THIS LAND. The two-minute short and its follow-up, GOOD TO BE IN DC! were seen more than 80 million times online and on every continent, including Antarctica. NASA even contacted the brothers for permission to send a copy of the animation to the International Space Station. JibJab is based in Santa Monica, California.

Popular Budweiser lizards Frank and Louie, first introduced in 1998, return to the small screen in their first animated short, performing a modified rendition of ROLL OUT THE BARREL.

Based in St. Louis, Anheuser-Busch Cos. Inc. (www.anheuser-busch.com) is the leading American brewer holding 50% of the U.S. beer market. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers.