VFX vendors Rhythm & Hues and Prana Animation Studios join visualization studio The Third Floor to help create an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel Entertainment’s iconic Super Heroes.
Los Angeles, CA -- Los Angeles-based entertainment company Hero Ventures announced that award-winning director, producer and writer of live-action, animation and theme park attractions Jerry Rees will be leading the creative team responsible for producing “The Marvel Experience,” an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel Entertainment’s iconic Super Heroes.
Rees has directed a record-setting 16 Disney Theme Park attractions around the world in California, Hong Kong, Florida and Paris, including winning THEA Awards for “Cinemagique” for Best Attraction, as well as “Animation Magic,” Disney’s new cruise ship attraction which won for Most Innovative Use of Technology.
Launching later this year, The Marvel Experience is a next-generation event that will fully immerse visitors in an entertainment experience like no other. With one original narrative tying everything together from start to finish, the story will unfold via a series of state-of-the-art multimedia technologies and interactive elements, including a 4-D motion ride, original 3-D animated features and the only commercially available Stereoscopic 360-degree full Dome projection extravaganza.
“Hero Ventures was looking for the impossible as we searched for someone to take all of the amazingly unique elements that we developed with Marvel to bring everything to life in this first-of-its-kind production. Thankfully, Jerry Rees brought a lifetime of creativity to the table and took The Marvel Experience to places well beyond our imagination,” said Rick Licht, Hero Ventures’ CEO.
“’Firsts’ have always energized me…and collaborating with like-minded, pioneering souls over the years to uncover new firsts has always been a joy,” says Jerry Rees. “This visionary project will add more firsts to the list, merging new-media immediacy, immersion and connectivity with a powerfully engaging spectacle. Hero Ventures’ choice of the iconic Marvel IP as the emotional engine and their use of a movable, multi-Dome venue to involve new audiences is inspired. The Marvel Experience will be a shining beacon on the emerging next-gen entertainment horizon and I’m honored to be a part of the project.”
Hero Ventures’ Founders Rick Licht, Doug Schaer and Jason Rosen along with partners and executive producers Michael Cohl of S2BN Entertainment and Jere Harris of PRG, have surrounded Rees with an elite creative team to bring the dynamic show to life, including: visualization studio The Third Floor (X-Men: Days of Future Past, Edge of Tomorrow, Marvel’s Iron Man 3, Marvel’s The Avengers and Despicable Me: Minion Mayhem 3D); scenic house, Lexington Design + Fabrication (Universal Studios, Walt Disney Imagineering, “Science Storms” at the Chicago Museum of Science and Industry); and animation and visual effects houses, Prana Animation Studios and Rhythm and Hues Studios (X-Men: First Class, Planes, Life of Pi, Marvel’s The Incredible Hulk).
“We couldn’t be more excited about our collaboration with such a multi-talented and accomplished group, merging feature-film quality animated content with Hall of Fame quality scenic/sets in this never-before-seen production,” says Hero Ventures’ COO Doug Schaer. “We expect The Marvel Experience will absolutely redefine entertainment as we know it.”
Leading up to the tour, Hero Ventures will be updating and educating fans on the progress of tour production with the use of blog posts, social media, teaser videos, character reveals and exclusive artwork and images.
Source: Hero Ventures, LLC
Jennifer Wolfe is Director of News & Content at Animation World Network.