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Japanese Production Houses to Aid Chinese Animation School

Sorun Corp., a Japanese company that consults on information systems, and Digital Hollywood, a Japanese digital creation school, have announced they will be investing in a new digital media school set up at Nankai University in the northeastern Chinese city of Tianjin, reports

The Tianjin Sorun Digital Media school will open this fall with capital of 210 million yen (1.8 million dollars). Sorun Corp. will invest 81% of the capital, with Digital Hollywood and Nankai University supplying 9.5% each.

The school will offer a four-year program letting students learn everything from digital creation to business skills.

Digital Hollywood will provide instructors from Japan and create educational programs modified for Chinese students. Sorun will take responsibility for the school's management and help students find employment.

Chinese television airs nearly 5,000 hours worth of animation a year, but the government hopes to raise it to 16,700 hours and grow the domestic production percentage from 10% to 60%, reports Japan's NIHON KEIZAI business newspaper.

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